How cool is this? My friend Brant sent me this image of an advertisement for the first edition of the Hoi Polloi tarot. I have no idea who Ideal House is. I imagine they were some sort of marketing firm, seeing as they were on Madison Avenue in the mid-century. But aside from the fact that they were in the Lefcourt Colonial Building, I can’t find out any other information about them or how they were connected with Reiss and his tarot.